Executive Director: Cyndi Steiner
As the Executive Director of the New Jersey Bike & Walk Coalition, Cyndi Steiner brings a twenty-year career in corporate project management and information systems management, academic achievement in environmental science and technology, board service in bicycling organizations, and extensive experience as an environmentalist, League Cycling Instructor, racer, and coach.
Cyndi is a current member and past president of the Board of Directors of both Bike New York and Montclair Cyclists. She administers the bicycle education program for Bike&Walk Montclair and is a regular volunteer for the Hackensack Riverkeeper. She was the top woman fundraiser for the 2012 Climate Ride and served as one of its ride leaders in 2011. She is the co-organizer of the 2012 Ken and Cecile Youner Memorial Spokes of Hope Ride for cancer awareness. In June 2012, she was awarded a Graduate Merit Scholarship Award from the Executive Women of New Jersey organization.
During her career as a project manager with Ernst & Young, Cyndi was responsible for the development and implementation of global information systems and managed teams from 7 to 75 programmers. In addition, she created the Ernst & Young/Secaucus Eco-Care Team, an employee-managed environmental awareness club of 1,500 members that instituted eco-minded practices in order to reduce the facility’s carbon footprint. Her initiatives resulted in the EY Secaucus location being named as a finalist in the 2009 Meadowlands Challenge for sustainability-oriented improvements to operations.
Cyndi is a candidate for an MS degree from Rutgers University/New Brunswick in environmental science with a concentration in environmental chemistry. She holds an MS degree from Stevens Institute of Technology in information systems management and a BS degree from Cornell University.
Education Coordinator: Les Leathem
As the Education Coordinator for the New Jersey Bike & Walk Coalition, Les Leathem is responsible for marketing and delivering the “Smart Cycling” curriculum of the League of American Bicyclists in New Jersey. Les, whose career has spanned three decades in the pharmaceutical industry, brings skills in management and marketing and an understanding of quality control to the NJBWC Bicycle Education program and his teaching.
Les, who holds a BA in Biology from the University of New Orleans, is certified as a League Cycling Instructor (LCI) and qualified to deliver the entire “Smart Cycling” curriculum to cyclists of all ages and abilities. He is also a League Coach and teaches experienced cyclists seeking to become LCIs. Certification to advance from an LCI to a coach is rigorous and requires extensive knowledge of bicycles and riding. As a League Coach, Les has been called upon to teach outside of New Jersey.
Les is an experienced cyclist, having logged many thousands of miles for charity and club rides and for recreation, health, and fitness. He has proudly participated for 9 consecutive years in the Anchor House Bike Ride for Runaways, a 7-day, 500-mile charity ride. He has also ridden in other charity and organized bike rides such as the Tour de Cure and MS rides in New Jersey and Cycle Zydeco in Louisiana.
During his career in the pharmaceutical industry, Les served in increasingly responsible roles where he was involved in the education of co-workers, physicians, and clients. He has trained employees for highly specialized pharmaceutical products and worked in new product marketing, where he was responsible for the launch of a major new pharmaceutical brand. Les later moved into advertising, first as an account supervisor at an advertising agency, then moving into market research consulting with a variety of clients to improve their brand identity. He has worked for Sanofi Pasteur, Lowe Healthcare, The Nielsen Company, and Kantar Health. While at Janssen Pharmaceuticals, Les received the President’s Award for excellence in sales.
When not teaching or riding his bicycle, Les can often be found playing piano or singing choral music with one of the four groups with which he has sung over the years. His passion for music led him to help to found a 501(c)(3) organization devoted to performance of small-group choral repertoire. Les is a member of the League of American Bicyclists, New Jersey Bike & Walk Coalition, West Windsor Bicycle and Pedestrian Alliance, and the Princeton Freewheelers.
To schedule bicycle education classes with NJBWC, please contact Les at firstname.lastname@example.org
Communications Coordinator: Aaron Hyndman
As the Communications Coordinator for the New Jersey Bike and Walk Coalition, Aaron Hyndman handles website content development, manages social media, prepares the newsletters, action alerts, newsflashes, and press releases that go out to members and the general public, and is also involved with media outreach for the organization.
In his fifth year as a public relations professional, Aaron’s experiences in the field of PR, publicity, and strategic marketing range from traditional corporate public relations, to social media marketing, to event planning. Aaron also spent several years as a NSCAA-licensed youth soccer trainer, and prior to that, worked in the retail banking industry.
Aaron is an alumnus of Rutgers University, where he graduated summa cum laude with a B.A. in communication and a minor in public policy. He enjoys cycling, skiing, and soccer, and is active in his church.